Pearson

Strategic Brand Management 4th
Author(s) Kevin Keller
Edition 4th
Format Hardcover
Publisher Pearson
Published 2012

Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th
Author(s) Vanitha Swaminathan Kevin Keller
Edition 5th
Format Book w/ access code
Publisher Pearson+
Published 2020

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