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Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th
Author(s)
Vanitha Swaminathan Kevin Keller
Pearson eText Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Instant Access (Pearson+) 5th
Author(s)
Vanitha Swaminathan Kevin Keller
Published
2020
ISBN
978-0-13-564131-6
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