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Books by Author Michael Weigold

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Ringbound
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Contemporary Advertising and Integrated Marketing Communications

Published: 2016   Format: Paperback

Author: William F. Arens;

ISBN: 1259548155 / 9781259548154
Publisher: McGraw-Hill Higher Education

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M: Advertising 2nd

Edition: 2nd   Published: 2014   Format: Paperback

Author: William Arens; ; ;

ISBN: 0078028965 / 9780078028960
Publisher: McGraw-Hill Higher Education

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Contemporary Advertising : And Integrated Marketing Communications 14th

Edition: 14th   Published: 2012   Format: Ringbound

Author: William F. Arens; ;

ISBN: 0078028957 / 9780078028953
Publisher: McGraw-Hill Higher Education

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M: Advertising with Connect Plus 2nd

Edition: 2nd   Published: 2014   Format: Book w/ access code

Author: William Arens; ; ;

ISBN: 1259280608 / 9781259280603
Publisher: McGraw-Hill Higher Education

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M - Advertising (With Review Cards)

Published: 2011   Format: Paperback

Author: William Arens; ; ;

ISBN: 0078028914 / 9780078028915
Publisher: McGraw-Hill Higher Education

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Essentials of Contemporary Advertising 2nd

Edition: 2nd   Published: 2008   Format: Paperback

Author: William F. Arens; ;

ISBN: 0073380970 / 9780073380971
Publisher: McGraw-Hill Higher Education

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Contemporary Advertising 13th

Edition: 13th   Published: 2010   Format: Ringbound

Author: William F. Arens; ;

ISBN: 0073530034 / 9780073530031
Publisher: McGraw-Hill Higher Education

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