cover for 9781412987240
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cover for 9781412987240

ISBN 9781412987240

Using Qualitative Research in Advertising : Strategies, Techniques, and Applications 2nd

Author(s) Ronald TaylorMargaret MorrisonEric HaleyKim Sheehan

ISBN 9781412987240

Using Qualitative Research in Advertising : Strategies, Techniques, and Applications 2nd

Author(s) Ronald TaylorMargaret MorrisonEric HaleyKim Sheehan
Published 2011
Publisher SAGE Publications
Format Paperback 240 pages
ISBN 978-1-4129-8724-0
Edition
2nd, Second, 2e
Published 2011
Publisher SAGE Publications
Format Paperback 240 pages
ISBN 978-1-4129-8724-0
Edition
2nd, Second, 2e
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