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ISBN 9781292314969

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Author(s) Kevin Lane KellerVanitha Swaminathan

ISBN 9781292314969

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Author(s) Kevin Lane KellerVanitha Swaminathan
Published 2019
Publisher Pearson
Format Paperback 600 pages   more formats: HardcovereBookBook W/ Access CodeDigital W/ Access CodeMore...
ISBN 978-1-292-31496-9
Edition
5th, Fifth, 5e
Published 2019
Publisher Pearson
Format Paperback 600 pages   more formats: HardcovereBookBook W/ Access CodeDigital W/ Access CodeMore...
ISBN 978-1-292-31496-9
Edition
5th, Fifth, 5e
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