cover for 9781260260526
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cover for 9781260260526

ISBN 9781260260526

Services Marketing : Integrating Customer Focus Across the Firm

Author(s) Valarie ZeithamlMary Jo BitnerDwayne GremlerMartin Mende

ISBN 9781260260526

Services Marketing : Integrating Customer Focus Across the Firm

Author(s) Valarie ZeithamlMary Jo BitnerDwayne GremlerMartin Mende
Publisher McGraw Hill
Format Hardcover   more formats: Book
ISBN 978-1-260-26052-6
Publisher McGraw Hill
Format Hardcover   more formats: Book
ISBN 978-1-260-26052-6
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