cover for 9780357718308
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cover for 9780357718308

ISBN 9780357718308

Services Marketing : Concepts, Strategies, and Cases 6th

Author(s) Douglas HoffmanJohn E. G. Bateson

ISBN 9780357718308

Services Marketing : Concepts, Strategies, and Cases 6th

Author(s) Douglas HoffmanJohn E. G. Bateson
Published 2023
Publisher Cengage Learning
Format Paperback 448 pages   more formats: Book
ISBN 978-0-357-71830-8
Edition
6th, Sixth, 6e
Published 2023
Publisher Cengage Learning
Format Paperback 448 pages   more formats: Book
ISBN 978-0-357-71830-8
Edition
6th, Sixth, 6e
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