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ISBN 9780134892498

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin KellerVanitha Swaminathan

ISBN 9780134892498

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin KellerVanitha Swaminathan
Published 2019
Publisher Pearson
Format Hardcover 624 pages   more formats: eBookBook W/ Access CodePaperbackDigital W/ Access CodeMore...
ISBN 978-0-13-489249-8
Edition
5th, Fifth, 5e
Published 2019
Publisher Pearson
Format Hardcover 624 pages   more formats: eBookBook W/ Access CodePaperbackDigital W/ Access CodeMore...
ISBN 978-0-13-489249-8
Edition
5th, Fifth, 5e
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