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ISBN 9780134878003

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin Lane KellerVanitha Swaminathan

ISBN 9780134878003

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin Lane KellerVanitha Swaminathan
Publisher Pearson
Format eBook   more formats: HardcoverBook W/ Access CodePaperbackDigital W/ Access CodeMore...
ISBN 978-0-13-487800-3
Edition
5th, Fifth, 5e
Publisher Pearson
ISBN 978-0-13-487800-3
Edition
5th, Fifth, 5e
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