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Advertising Textbooks


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Advertising Promotion and Other Aspects of Integrated Marketing Communications 8th

Edition: 8th   Published: 2008   Format: Hardcover

Author: Terence A. Shimp

ISBN: 0324593600 / 9780324593600
Publisher: Cengage South-Western

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Advertising and Promotion : An Integrated Marketing Communications Perspective 8th

Edition: 8th   Published: 2008   Format: Hardcover

Author: George E. Belch;

ISBN: 0073381098 / 9780073381091
Publisher: McGraw-Hill School Education Group

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Advertising and Integrated Brand Promotion - Text Only Access Card 7th

Edition: 7th   Published: 1915   Format: Access code

Author: Thomas O'guinn

ISBN: 1285758447 / 9781285758442
Publisher: Cengage Learning

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GEN COMBO LL CONTEMPORARY ADVERTISING; CONNECT 1S ACCESS CARD 15th

Edition: 15th     Format: Access code

Author: William Arens

ISBN: 1259896625 / 9781259896620
Publisher: McGraw Hill Education

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Consumer Behavior 2nd

Edition: 2nd   Published: 2014   Format: Hardcover

Author: Frank Kardes; ;

ISBN: 1133587674 / 9781133587675
Publisher: Cengage Learning

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Advertising by Design: Generating and Designing Creative Ideas across Media 3rd

Edition: 3rd   Published: 2016   Format: ebook

Author: Robin Landa

ISBN: 1118971078 / 9781118971079
Publisher: John Wiley & Sons Inc

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Advertising Promotion and Other Aspects of Integrated Marketing Communications 9th

Edition: 9th   Published: 2013   Format: Hardcover

Author: J. Craig Andrews;

ISBN: 1111580219 / 9781111580216
Publisher: Cengage South-Western

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Dynamics of International Advertising : Theoretical and Practical Perspectives 2nd

Edition: 2nd   Published: 2006   Format: Paperback

Author: Barbara Mueller

ISBN: 0820463604 / 9780820463605
Publisher: Lang, Peter

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Integrated Advertising, Promotion, and Marketing Communications 6th

Edition: 6th   Published: 2013   Format: Paperback

Author: Kenneth E. Clow;

ISBN: 0133126242 / 9780133126242
Publisher: Pearson Education

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Consumer Behavior (with CourseMate Printed Access Card) 6th

Edition: 6th   Published: 2014   Format: Paperback w/ access code

Author: Barry J. Babin;

ISBN: 1285189477 / 9781285189475
Publisher: Cengage Learning

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