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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying 5th

Edition: 5th   Published: 2013   Format: Paperback

Author: Helen Katz

ISBN: 041585671X / 9780415856713
Publisher: Routledge

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Canadian Advertising in Action (Eleventh Edition)

Edition: 11th   Published: 2018   Format: Paperback

Author: Tuckwell;

ISBN: 0134228847 / 9780134228846
Publisher: Toronto, ON, Canada: Pearson Canada

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Rethinking Reputation : How PR Trumps Marketing and Advertising in the New Media World

Published: 2013   Format: Paperback

Author: Fraser P. Seitel;

ISBN: 1137278706 / 9781137278708
Publisher: St. Martin's Press

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Consumer Behavior-Human Pursuit of Happi 3rd

Edition: 3rd     Format: Hardcover

Author: Jill Avery

ISBN: 0979133637 / 9780979133633
Publisher: Open Mentis Publishers

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MindTap Marketing for Hoyer/MacInnis/Pieters/Close-Scheinbaum's Consumer Behavior, 7th Edition, [Instant Access], 1 term (6 months)

Format: Access code

Author: Wayne D. Hoyer; ; ;

ISBN: 1305640071 / 9781305640078

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Contemporray Advertising Connect Plus (NEW!!)

Format: Book w/ access code

Author: Arens

ISBN: 1259737845 / 9781259737848

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Integrated Advertising, Promotion, and Marketing Communications 8th

Edition: 8th     Format: ebook

Author: Kenneth E. Clow;

ISBN: 013445068X / 9780134450681
Publisher: Pearson

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Consumer Behavior 11th

Edition: 11th   Published: 2014   Format: Hardcover

Author: Leon G. Schiffman;

ISBN: 0132544369 / 9780132544368
Publisher: Prentice Hall PTR

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Consumer Behavior : Buying, Having, and Being, Student Value Edition Plus MyMarketingLab with Pearson EText -- Access Card Package 12th

Edition: 12th   Published: 2016   Format: Ringbound w/ access code

Author: Michael R. Solomon

ISBN: 0134472489 / 9780134472485
Publisher: Pearson Education

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Integrated Advertising, Promotion, and Marketing Communications 6th

Edition: 6th   Published: 2013   Format: Paperback

Author: Kenneth E. Clow;

ISBN: 0133126242 / 9780133126242
Publisher: Pearson Education

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