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Marketing Textbooks


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Essentials of Marketing Research : A Hands-On Orientation

Published: 2014   Format: Paperback

Author: Naresh K. Malhotra

ISBN: 0137066732 / 9780137066735
Publisher: Pearson Education

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The New Rules of Marketing and PR : How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly 4th

Edition: 4th   Published: 2013   Format: Paperback

Author: David Meerman Scott

ISBN: 1118488768 / 9781118488768
Publisher: John Wiley & Sons

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Business Marketing Management : B2b 11th

Edition: 11th   Published: 2012   Format: Hardcover

Author: Michael D. Hutt;

ISBN: 1133189563 / 9781133189565
Publisher: Cengage South-Western

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Marketing Management with Pearson eText -- Access Card 14th

Edition: 14th   Published: 2011   Format: Digital, Other w/ access code

Author: Philip Kotler;

ISBN: 0131394959 / 9780131394957
Publisher: Prentice Hall PTR

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International Marketing 11th

Edition: 11th     Format: Paperback

Author: James Foley; ; ; ;

ISBN: 098172938X / 9780981729381
Publisher: Naper Publishing Group, LLC

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Marketing Principles 4th

Edition: 4th   Published: 2012   Format: Paperback

Author: Dana-Nicoleta Lascu;

ISBN: 1930789270 / 9781930789272
Publisher: Freeload Press

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Essentials of Marketing Research (with Qualtrics Printed Access Card) 5th

Edition: 5th   Published: 2012   Format: Paperback w/ access code

Author: William G. Zikmund;

ISBN: 1133190642 / 9781133190646
Publisher: Cengage South-Western

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International Marketing

Published: 2012   Format: Hardcover

Author: Daniel W. Baack; ;

ISBN: 1452226350 / 9781452226354
Publisher: SAGE Publications

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Advertising and Promotion : An Integrated Marketing Communications Perspective 9th

Edition: 9th   Published: 2011   Format: Hardcover

Author: George E. Belch;

ISBN: 0073404861 / 9780073404868
Publisher: McGraw-Hill Higher Education

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Consumer Economics Vol. 2 : Issues and Behaviors 2nd

Edition: 2nd   Published: 2008   Format: Hardcover

Author: Elizabeth B. Goldsmith

ISBN: 0131590499 / 9780131590496
Publisher: Prentice Hall Higher Education

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