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Books by Author Mary Jo Bitner

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Services Marketing 5th

Edition: 5th   Published: 2008   Format: Hardcover

Author: Valarie Zeithaml; ;

ISBN: 0073380938 / 9780073380933
Publisher: McGraw-Hill Higher Education

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Services Marketing 4th

Edition: 4th   Published: 2005   Format: Hardcover

Author: Valarie Zeithaml; ;

ISBN: 0072961945 / 9780072961942
Publisher: McGraw-Hill Companies, The

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Services Marketing 6th

Edition: 6th   Published: 2012   Format: Paperback

Author: Valarie A. Zeithaml; ;

ISBN: 007108696X / 9780071086967
Publisher: McGraw Hill Higher Education

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