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Books by Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th

Author(s) Kevin Lane Keller et al.
Format
ebook
Edition 5th
Publisher Pearson
Published 2019
Category
ISBN 9780134877952
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity 5th

Author(s) Kevin Lane Keller et al.
Format
ebook
Edition 5th
Publisher Pearson
Category
ISBN 9780134878003
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Marketing Management 15th

Marketing Management 15th

Author(s) Kevin Lane Keller et al.
Format
Paperback
Edition 15th
Publisher Pearson
Published 2016
Category
ISBN 9789332557185
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition 5th

Author(s) Kevin Lane Keller et al.
Format
Paperback
Edition 5th
Publisher Pearson
Published 2019
Category
ISBN 9781292314969
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Strategic Brand Management : Building, Measuring, and Managing Brand Equity Access Card 5th

Strategic Brand Management : Building, Measuring, and Managing Brand Equity Access Card 5th

Author(s) Kevin Lane Keller et al.
Format
Digital w/ access code
Edition 5th
Publisher Pearson
Published 2019
Category
ISBN 9780135641378
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2019 Mylab Marketing with Pearson EText -- Standalone Access Card-- for Marketing Management 15th

2019 Mylab Marketing with Pearson EText -- Standalone Access Card-- for Marketing Management 15th

Author(s) Philip Kotler et al.
Format
Hardcover w/ access code & CD
Edition 15th
Publisher Pearson
Published 2019
Category
ISBN 9780135890394
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Best Practice Cases in Branding : Lessons from the World's Strongest Brands 3rd

Best Practice Cases in Branding : Lessons from the World's Strongest Brands 3rd

Author(s) Kevin Lane Keller
Format
Paperback
Edition 3rd
Publisher Prentice Hall
Published 2007
Category
ISBN 9780131888654
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