Books by Author Kevin Lane

Marketing Management 14th

Edition: 14th   Published: 2011   Format: Hardcover

ISBN: 0132102927 / 9780132102926
Publisher: Prentice Hall PTR

Strategic Brand Management 4th

Edition: 4th   Published: 2012   Format: Hardcover

ISBN: 0132664259 / 9780132664257
Publisher: Prentice Hall PTR

A Framework for Marketing Management 5th

Edition: 5th   Published: 2011   Format: Paperback

ISBN: 0132539306 / 9780132539302
Publisher: Prentice Hall PTR

Strategic Brand Management : Building, Measuring, and Managing Brand Equity 3rd

Edition: 3rd   Published: 2007   Format: Hardcover

ISBN: 0131888595 / 9780131888593
Publisher: Prentice Hall PTR

A Framework for Marketing Management 4th

Edition: 4th   Published: 2008   Format: Paperback

ISBN: 0136026605 / 9780136026600
Publisher: Prentice Hall Higher Education

Marketing Management 14th

Edition: 14th   Published: 2011   Format: Paperback

ISBN: 0273753363 / 9780273753360
Publisher: Pearson Education

Best Practice Cases in Branding : Lessons from the World's Strongest Brands 3rd

Edition: 3rd   Published: 2007   Format: Paperback

ISBN: 013188865X / 9780131888654
Publisher: Prentice Hall Higher Education

Marketing Management 12th

Edition: 12th   Published: 2005   Format: Hardcover

ISBN: 0131457578 / 9780131457577
Publisher: Prentice Hall PTR

Marketing Management, Fourteenth Edition

Format: Book, Other

ISBN: 0132103001 / 9780132103008
Publisher: Prentice Hall

Marketing Management with MyMarketingLab:

Published: 2011   Format: Book, Other

ISBN: 0273755021 / 9780273755029
Publisher: Pearson Education Limited Country = UNITED KINGDOM

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