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Books by Author Alexander Chernev

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Strategic Marketing Management 6th

Edition: 6th   Published: 2011   Format: Paperback

Author: Alexander Chernev

ISBN: 1936572001 / 9781936572007
Publisher: Cerebellum Press

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Strategic Marketing Management 7th

Edition: 7th   Published: 2012   Format: Paperback

Author: Alexander Chernev;

ISBN: 193657215X / 9781936572151
Publisher: Cerebellum Press

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The Marketing Plan Handbook

Published: 2011   Format: Paperback

Author: Alexander Chernev

ISBN: 1936572028 / 9781936572021
Publisher: Cerebellum Press

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